Want to hear something crazy? To call a drink ‘cider’, it has to contain just 35% apple juice. This juice doesn’t have to be from cider apple varieties and can even be from concentrate. Could you imagine drinking a wine made from 35% grape concentrate amongst other jargon? No, us neither. In 1890, J.M Trowbridge of New York proclaimed ‘good cider is a much greater rarity than good wine’ and the same is true today.